Psychological& Economic Peculiarities of the Use of Product Placement in Facilities of Mass Communication

Authors

  • A. Kulchytska Lesya Ukrainka Eastern European National University , Східноєвропейський національний університет імені Лесі Українки
  • O. Myskovets Lesya Ukrainka Eastern European National University , Східноєвропейський національний університет імені Лесі Українки

Keywords:

рrodukt placement, Psychological&Economic peculiarities, psy¬chological mechanisms, advertising, Facilities of Mass Communication.

Abstract

The article is devoted to application of produkt placement in commercial campaigns. Psycho­logical & Economic peculiarities as well as psychological mechanisms of produkt placement are described. The results of the research are demonstrated in relation to influence of produkt placement through Facilities of Mass Communication on consumer’s consciousness.

Downloads

Published

2013-07-25

Issue

No. 22 (2013)

Section

Articles

How to Cite

Kulchytska, A., & Myskovets, O. (2013). Psychological& Economic Peculiarities of the Use of Product Placement in Facilities of Mass Communication. Psychological Prospects Journal, 22, 87-93. https://psychoprospects.vnu.edu.ua/index.php/psychoprospects/article/view/312